About Us

Sportzlive is a venture funded company based out of Delhi, primarily focussed on investing and creating Sports IPR’s in the Indian Sub Continent Market. Sportzlive led by, Atul and Prasad bring with themselves more than 25 years of collective sports, media, marketing and finance experience to the company. Their enduring belief is that Indian market is ready for a sports ecosystem, which will support the creation of these properties, eventually enhancing the quality of that specific sport played in the region.

SportzLive owns the rights for Cue Slam, a global professional league incorporating pool and snooker in an exciting new format. SportzLive also holds the exclusive license rights for the Premier Badminton League in India, amongst the highest prize money tournament in the world and the rights of Volleyball leagues in India. Its other portfolio includes regional sports leagues, sports academies, talent management and other emerging products and ideas.

Atul Pande
Atul PandeDirector
Atul Pande is an alumnus of IIM Ahmedabad (1987-89 batch), with a varied industry experience spanning more than 25 years. In the initial two decades of his professional career Atul worked across sectors such as FMCG, BPO and financial services, in companies such as Procter & Gamble, Godrej and GE Capital. He has held key positions in Cholamandalam Investment and Finance Company Ltd. He headed the automobile finance of CitiCorp Maruti and served as the Chief Executive Officer of Taj Television Ltd. (TEN SPORTS) from 2009 to 2013 turning around the fortunes of the network in terms of revenue. Atul is an avid traveller and passionate about outdoor sports.
Prasad Mangipudi
Prasad MangipudiDirector
A science graduate and an alumnus of IIM Ahmedabad (1987-89 batch), Prasad Mangipudi has more than 25 years of experience in the fields of Advertising, Sales, Marketing, International Business Development & Consulting. He has worked with Lintas (Lowe), Sterling Resorts, Pangulf Dubai, Lifecell, Aurobindo Pharma & Mylan. He has worked in sports and celebrity management since 1993. He has also served as the Sales & Marketing head of Sterling Grand (Jaypee Greens) – India’s first luxury sports & entertainment complex, wherein he signed Greg Norman. He has also organised about 10 golf tournaments from 1995-97 and co-marketed Chennai Open ATP tournament between 1998 and 2003. He is a committed F1, Golf, Cricket, Tennis, NBA and Badminton fan.

Key Leaders

2017 Season – January 1, 2017 to January 14, 2017. Check the schedule here.

See the latest action from the 2017 Auction!

Why Badminton

Indian badminton has a strong legacy from the past with players like Prakash Padukone and Pullela Gopichand who have put India on the global badminton map. Season one of the Premier Badminton League attracted more than 6 crore badminton fans in India through various social media and other platforms. Over the past few years, Indian players like Saina Nehwal, P.V Sindhu, Kidambi Srikanth and many others have performed commendably internationally. There is no doubt that the sport is continuously growing and gaining popularity all over the country. The exceptional fan following received during PBL, proves that the Indian audiences want more badminton action.

PBL 2015 Gallery

Cue Slam

Cue Slam is a unique cue-sports league initiated by SportzLive and Billiards & Snooker Federation of India (BSFI). It is a first-of-its-kind franchise-based Indian league featuring top names and the most promising talent from the world of cue sports. The competing franchises will be based in different cities of India, with each team featuring a combination of international, Indian and junior (male/female) players will compete against each other during the competition to win the Cue Slam title. Each match-up will feature exciting and innovative games of Snooker & 9-Ball (Pool).

The league will showcase cue sports in a different light with some off-beat concepts like a shot clock for each shot. The players shall be using hot microphones to allow “soft sledging” while the crowd and fans will be allowed to cheer, hoot or distract the opposition player (within defined and permissible limits). With such innovations in the sport, Cue Slam is expected to be a premium sporting league in the calendar year.

Why Cue Sports

Cue Sports is one of the most popular indoor sports played in India. More than two million amateurs are believed to play one or more forms of the sport regularly. The popularity of the sport, even as a pastime, is high in Tier 1 cities of India and the game is cherished in Tier 2 and Tier 3 cities as well. Moreover, the sport enjoys a rich history in India with legends like Wilson Jones (Padmashree), Michael Ferrara (Padmabhushan) and Geet Sethi (Padmashree & Khel Ratna) passing the baton to champions like Pankaj Advani (Padmashree & Khel Ratna). Cue Sport is television friendly as well, and promises to be even more so in its new avatar in Cue Slam.

Cue Sports Gallery

Pullela Gopichand Badminton Academy

Pullela Gopichand is the current Chief National Coach of India and a legend in Indian Badminton. The former All-England Champion has also been awarded with the Arjuna Award, the Dronacharya Award and the Padma Bhushan. The Pullela Gopichand Badminton Academy was founded by Pullela Gopichand in 2008 in Hyderabad, with an aim to produce future badminton champions. The Academy has trained and groomed World ranking players like Saina Nehwal, P.V Sindhu, Kidambi Srikanth, Parupalli Kashyap, H.S Prannoy and Gurusai Dutt.

SportzLive has partnered with the Gopichand Badminton Academy with an initiative to develop a Gopichand Academy in Shaheed Vijay Singh Pathik Sports Complex in Greater Noida. The aim of the academy is to identify and nurture talent in this part of the country. The academy will appoint highly qualified Indian and international coaches and the trainees will have access to facilities like the gym, swimming pool and athletics track in the sports complex. The academy is scheduled to be operational early January 2017.

IV Leagues

The IV Leagues are the franchise-based Volleyball leagues in India initiated by SportzLive and the Volleyball Federation of India (VFI). The leagues, will unleash a Volleyball revolution in the country and will be played in three different stages- Men’s, Women’s and Beach Volleyball.

Why Volleyball

Volleyball is a sport played in over 200 countries and over 995 million people follow and play the sport recreationally all over the World. It is rated among the top 5 sports in the World on the basis of popularity and fan following. In India and the Indian subcontinent, it is the number one rural sport in many states including Kerala, Uttarakhand, Tamil Nadu, Coastal Andhra, Telangana, Uttar Pradesh, etc.

The Indian team has done very well over the last few years. Indian men’s team has consistently been amongst the top 30 teams in the world in recent times. The Indian Junior team is amongst the top teams in the world and the Indian women’s team is also making rapid strides to become a top team in the world. India is an emerging nation on the global volleyball map having won various international matches. It was ranked 5th in Asia in Men’s Volleyball in 2014. The Men’s Indian Volleyball Team won the Silver medal in the 2014 Asia Cup held in Kazakhstan. It is a sport enjoyed in the rural and urban areas in India and a sport waiting to discover new heights.

Disclaimer: Due to internal disputes in VFI, the IV league is yet to be operationalized.

IVL Gallery


Sports & Celebrity Management

Managing Sports Teams

We manage the Bengaluru Top Guns (Premier Badminton League).

Managing Sports Academies

Consultants and managers of the Phulela Gopichand Badminton Academy, Greater Noida Uttar Pradesh. Mr Pullela Gopichand is the Chief National Coach for the Indian Badminton team. He received the Arjuna Award in 1999, the Dronacharya Award in 2009 and the Padma Bhushan – India’s third highest civilian award – in 2014.

Talent Management

Managing key athletes and third party sales.

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Sportz & Live Entertainment Pvt Ltd.
Ground Floor,
VR1 U&I Building,
SCO 83, Sector 29,
Gurgaon 122002.

Phone: +91.124.4264633
Mail: info@sportzlive.net